Hello and welcome! Please tell us more about Farina's.
Farina's Handmade is a team composed of four people: Marina, Nadica, Maryan and Elena. Marina and Nadica make the clay jewelry that they shape, sand, paint and cover with resin; Maryan makes resin jewelry that he pours into unique molds he makes himself and combines the resin with wood, beads, etc., while Elena is the person behind all sewn and embroidered bags and rucksacks. When it comes to obligations that are as important as the effort we put into making Farina's a brand, we do not have strict rules who is going to photograph the jewelry, tackle social media, send out deliveries .... we mutually get things done.
How did you come up with the name for your brand?
Farina is the name of the small mischievous boy from the children's show "Our Gang" (or "Little Rascals") which is at the same time Marina's nickname. Since the very beginning Marina worked alone, while the other members joined in later, the name stuck as a synonym for the spirit of our creations.
What were your beginnings in creating jewelry like and how did you introduce to the public first?
As a team we probed several areas in the frames of handmade jewelry. First we started making jewelry using beads, wire, natural stones, etc. Our first appearance in front of the public was with our Christmas cards and decorations that we sold on the streets. Later, searching for new materials we discovered the modeling clay that opened up numerous possibilities for us to express our ideas through. Through the work process we realized it was highly compatible with acrylic paints so we started painting it, while much later we also discovered the resin that perfectly protects and preserves the drawings and at the same time gives a wonderful glazed effect that opened up endless possibilities for us to express our creativity.
Tell us more about the image of the girl that is a kind of trademark for your brand.
That was one of the first illustrated accessories and yes, in a way we became recognizable by the striking and captivating image of that girl. We don't know why our buyers love her so much, but we guess it wakes up the inner child, also because the illustration is minimal and the color scheme intensive.
What materials you use the most and what motifs can be found in your offer?
As we already mentioned, for the jewelry we use clay, resin, acrylic paints, wood and other additions with which we spice up their appearance, while for the bags we used a variery of fabric, raw canvas, synthetic and cotton, broadcloth...
What are the most wanted products?
The products that sell the most are the ones with the girl, the houses, the clean geometric resin shapes combined with various materials, and from the bags, the ones being hand embroidered and containing ethnic elements.
Is there anything new we should look forward to?
Ideas spontaneously sprout with us, through realization of some former ideas and we rarely start working having a definite goal in the end, except the one that it should be an accessory. We wouldn't announce anything because plans often fail and it is more interesting when things happen for themselves.